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Doctors TV Ads - Pretoria
Wednesday, 12 September 2012
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Item details
City:
Pretoria, Gauteng
Offer type:
Offer
Price:
R 6,000
Item description
Doctor's TV Ads is a dynamic, exciting concept in advertising, that creates an extremely affordable opportunity for the community and local businesses to advertise their products and services. The success of the concept lies in its simplicity. If you make an appointment to visit your GP at 10:00, good manner requires that you be there at 9:45. We all know that due to the nature of their work, doctors may be behind schedule and may only see you at 10:30. This means that you will wait for 45 minutes in the waiting room with nothing to do. Doctor's TV Ads installs large LCD screens at medical practitioners which show adverts of local businesses. Advertising slots last for 20 seconds each and the cycle repeats itself every 20 minutes. on average patients wait at consulting rooms longer than 40 minutes. This means that they will normally see each advertisement twice.
Since the waiting patients have nothing much else to do, they make for a captive audience, which is an advantage for the advertiser. They also normally have an expendable income.
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